Cell scrubs are all the same, right? As a call center manager, you probably don't give them much thought. Maybe an existing vendor is helping identify and archive your cells as required by the Telephone Consumer Protection Act. Maybe you're not identifying them at all. But take a closer look. Cell scrubbing can be an opportunity to take advantage of critical call prohibition safeguards.
Here are 7 important call center tips when scrubbing cells:
1. Use cells to start a relationship with a top compliance provider.
Why? Because we don't want to engage with lawyers, court filings, and other legal compliance shenanigans at all if possible. Call prohibition laws are so vague and open to interpretation we want to stay out of court altogether. Best way to do that is to have a top name compliance provider
2. Prosecuting attorneys don't know how much TCPA protection you have.
So when you flash a well-known compliance provider's name with a perfect track record at a call prohibition prosecutor, the chances are that attorney will walk away. He or she knows you're working with a top call protection service (so less chance of success for them!
3. Grow your call protections with a compliance company.
You're doing only cell scrubbing now. But you can easily add a previous TCPA Litigant Scrub later. You also might want to identify reassigned numbers before permission-based marketing campaigns. And what about archiving existing business relationships, express written consents and express consents for specific company campaigns? All easily solved with a single dashboard from a competent Do-Not-Call compliance provider.
4. Get all compliance procedures under one roof.
When things go wrong in the call compliance world, vendors tend to scatter and blame each other. That doesn't help anybody. By signing on a top TCPA protection provider now, you can gradually work towards having all call procedures in one place: Do-Not-Call State and Federal list scrubbing, Litigator Scrub, Reassigned Numbers, Permission Campaigns - and any other hoops the Government wants you to jump through!
5. Proper record keeping that'll stand up.
No way is your IT director going to keep track of every single cell scrub over the last 5 years in the time-frame and format the FCC, FTC, State AG's and predatory attorneys may require. IT folks are just that - data experts - not legal experts.
6. Easier for your lawyer to defend.
A competent DNC Solutions Provider handling your cell scrubbing is beyond reproach in court. A friend of a friend trying to help - well, everything will be questioned. As a top DNC lawyer likes to say, "Use a Do-Not-Call Compliance company for your call prohibition needs. That's all they do. And they don't make mistakes!"
7. Astoundingly inexpensive.
For less than a few hundred dollars a month, you can get DNC scrubbing both National and State (with registration on BtoC's), cell scrubbing, wireless portability scrubbing, Litigator Scrub, Express Written consent and Existing Business Relationship archiving - from a single in-the-background data repository of record. It just doesn't get any better than that!
In summary - Do-it-your-self compliance gurus should consider the benefits of a third party ally. Handling day to day heavy lifting on your own can be tough, if not impossible. A compliance partner will free up employee time, make campaign-related decisions easier, share liability exposure - and you'll be glad you've got pro in your corner should something go wrong!
For more information on proper DNC/TCPA protections for call center and clients, please call my personal line at 561-317-301 or email me here. Bob
- Cell Scrubbing: The Beginning of TCPA Compliance
- Political Callers Must Scrub Cell Phones Now for TCPA Compliance