--- title: "\"Sorry for the Wrong Number\" - not good enough anymore say Reassigned Experts." description: Bob talks about how just saying you're sorry doesn't make it in the Reassigned Number world of permission-based calling. image: https://www.donotcallprotection.com/hubfs/Images/blog_images/bigstock-Timeout-111575354.jpg --- [![Do-Not-Call Protection](https://www.donotcallprotection.com/hs-fs/file-2044671217-jpg/Images/donotcall_logo.jpg?width=412&height=122&name=donotcall_logo.jpg "Do-Not-Call Protection")](https://www.donotcallprotection.com) - [Solutions](https://www.donotcallprotection.com/do-not-call-compliance-solutions-1) - [About Us](https://www.donotcallprotection.com/about-us) - [FAQ](https://www.donotcallprotection.com/faq) - [Testimonials](https://www.donotcallprotection.com/testimonials) - [Contact Us](https://www.donotcallprotection.com/about-us/contact-us) - [Blog](https://www.donotcallprotection.com/blog) ## \[fa icon="phone"\] 1-800-800-5002 By continuing to use this site, you agree to our [**Privacy Policy**](https://donotcallprotection-1.hs-sites.com/privacy-policy) and [**Terms of Use**](https://donotcallprotection-1.hs-sites.com/terms-of-use) # [Bob's Do-Not-Call Protection Blog](https://donotcallprotection-1.hs-sites.com/blog) ## ["Sorry for the Wrong Number" - not good enough anymore say Reassigned Experts.](https://www.donotcallprotection.com/blog/sorry-for-the-wrong-number-is-not-good-enough-anymore-say-reassigned-experts) \[fa icon="calendar"\] Oct 11, 2016 7:30:00 AM / by [Bob Traylor](https://www.donotcallprotection.com/blog/author/bob-traylor) - [Tweet](https://twitter.com/share) ![bigstock-Timeout-111575354.jpg](https://www.donotcallprotection.com/hs-fs/hubfs/Images/blog_images/bigstock-Timeout-111575354.jpg?width=369&name=bigstock-Timeout-111575354.jpg)“Please excuse the call. I have the wrong number. You’re definitely not the person that gave our company permission to call.” Seems like a simple thing, right? Not so fast. As a company serious about keeping up with customer permissions, you need to know about Reassigned Numbers. You may be surprised to learn that transferred cell numbers to new owners are your responsibility. About 20% of owners change each year. And as your call volumes go up – the chances of making a mistake go up too.  And can cause you a world of financial hurt.               2:02       2:02       - Speed 1x - 0.5x - 1x - 1.5x - 2x - Quality 720p - 360p - 720p         Hi! We're Wistia. We provide business video hosting to attract, engage, and delight [Learn More](https://wistia.com)     ![Wistia video thumbnail - Why is Mobile Number Verification Important? And other dumb TCPA Rules.](https://embedwistia-a.akamaihd.net/deliveries/13614b4b4d46b9a8791077c1a03fefb8273a6df7.jpg?image_crop_resized=960x540)   [About Wistia](https://wistia.com/about-wistia?about=328606) 1:41   message               ## "I’ve never even heard of Reassigned Numbers? What are they –" The North American Numbering Plan is running out of numbers. Years ago, unused phone numbers got a cooling off period. Not so today. They may be given to a new owner immediately upon account closure – so you’ll never know it's the wrong person you’re calling, usually multiple times, with auto-assistance or recorded voice. Because you thought you had permission to call, right? Not anymore. The person that gave you permission may be long gone! It may be a “Reassigned Number” now. And an expensive one at that. ## Reassigns are catching more businesses by surprise each day. "Business as usual" reaching out to service clients - then the trust shattered by a recycled number claimant receiving lots of calls made by mistake. It can all add up in a hurry. And auto-response generation dramatically increases your chances of a violation. Like pay-as-you-go Electrical Co-Ops generating recorded reminders to replenish one account several times a day. Or banks reaching out to their checking deposit accounts. The days of apology without penalty, particularly to a new cell phone owner, are over. [Scrubbing numbers to re-verify consent permissions](https://www.donotcallprotection.com/blog/video-right-party-identification-verification-for-reassigned-numbers-tcpa-compliance) before calling are here. Reassigned Numbers have come of age. ## ![bigstock-No-Excuses-text-write-on-black-144607106.jpg](https://www.donotcallprotection.com/hs-fs/hubfs/Images/blog_images/bigstock-No-Excuses-text-write-on-black-144607106.jpg?width=387&name=bigstock-No-Excuses-text-write-on-black-144607106.jpg)Sure, you can rely on your usual Reassigned excuses: - I didn’t know. - I thought we had permission to call. - [The cus](http://www.natlawreview.com/article/two-strikes-and-you-re-out-fcc-s-solution-to-reassigned-numbers-fcc-tcpa-order-repor)[tomer never told me.](http://www.natlawreview.com/article/two-strikes-and-you-re-out-fcc-s-solution-to-reassigned-numbers-fcc-tcpa-order-repor) - I thought somebody else handled that. Or you could just claim they were [“emergency calls” to clients.](http://tcpablog.com/whats-purpose-emergency-purpose-statutory-exemption/) Ya, that’s right, they were emergencies. (Will that get me around the threatened TCPA class action here?) ## Companies are settling Reassigned Number accusations in the millions. Companies reaching out to customers don’t want litigation costs. Don’t have time to get caught up in ongoing TCPA defense efforts. No thanks to the bad publicity too. Even if they have a good chance of winning. Businesses know reassigned scrubs are best done before each call campaign – by a [Certified Do Not Call Law Compliance Provider.](https://www.donotcallprotection.com/reassigned-numbers-right-party-verification-of-permissions) Compliance partners set up to handle number disposition chores, archive the results, in the format and timeframe government agencies and private right of actions demand. DNC/TCPA cell scrubbing, DNC Policies, National & State Registrations. The heavy compliance lifting.   ## "Please pardon the call" isn’t good enough today say the experts. Predatory Attorneys want blood. And money. So what if you had permission to call that number. Now you don't. The cell number has a new owner. Period. It can happen instantly – and balloon into a request for class action certification before you can say, well, “excuuuse me.” Who cares if the case never goes to trial. Big money is in the settlement. The threat of litigation driving up the final holdup - ah, I mean resolution. Something a proactive Reassigned Number scrub can help prevent.   Reassigned Numbers are something you should know about - before it's too late.   Call me and lets catch up on this issue for your business 561-317-3001 or email [here](https://www.donotcallprotection.com/about-us/contact-us) - Bob   **Related Articles:** - [Reassigned Numbers Explained](https://www.donotcallprotection.com/reassigned-numbers-right-party-verification-of-permissions) - [Reassigned Numbers must be Right Party Verified on Permission-based Calls: TCPA.](https://www.donotcallprotection.com/blog/call-centers-watch-out-for-reassigned-numbers-needing-right-party-verification-courts-say-you-are-responsible-under-tcpa) - [How do I know I'm calling the right person? Check for Reassigned Numbers.](https://www.donotcallprotection.com/blog/reassigned-numbers-tcpa-compliant-right-party-verification)   - [![New Call-to-action](https://no-cache.hubspot.com/cta/default/446206/669abfdb-ca1d-4672-9992-746b27e3f75e.png)](https://cta-redirect.hubspot.com/cta/redirect/446206/669abfdb-ca1d-4672-9992-746b27e3f75e)   Topics: [Reassigned Numbers Scrub](https://www.donotcallprotection.com/blog/topic/reassigned-numbers-scrub) ![Bob Traylor](https://www.donotcallprotection.com/hs-fs/file-2245456028-jpg/Images/Bob_Photos/bob-traylor-bio.jpg?width=100&height=100&name=bob-traylor-bio.jpg) #### Written by [Bob Traylor](https://www.donotcallprotection.com/blog/author/bob-traylor) My name is Bob Traylor. Myself, along with my industry friends and leaders, write every DNC Blog on this website personally. We’re not here to regurgitate the latest case law, or confuse, obfuscate, and paralyze. We’re here to help you ask the right DNC questions on your road to appropriate call protections. To point you in the right direction for a more trouble-free outreach calling experience. And go ahead and sign-up to receive these blogs. You’ll find tips, tricks and secrets that will make a difference in your daily compliance initiatives – I guarantee it! - Enjoy! [\[fa icon="linkedin-square"\]](http://www.linkedin.com/pub/bob-traylor-bob-donotcallprotection-com/6/11/288) ### Subscribe to Email Updates   [![New Call-to-action](https://no-cache.hubspot.com/cta/default/446206/6ead9a65-e460-4188-a0a5-39117140e6ef.png)](https://cta-redirect.hubspot.com/cta/redirect/446206/6ead9a65-e460-4188-a0a5-39117140e6ef)   [![New Call-to-action](https://no-cache.hubspot.com/cta/default/446206/55898343-9fcb-44fb-b1e5-93e19081a4a4.png)](https://cta-redirect.hubspot.com/cta/redirect/446206/55898343-9fcb-44fb-b1e5-93e19081a4a4)   [![New Call-to-action](https://no-cache.hubspot.com/cta/default/446206/85b85239-7975-4d29-a173-025ee92064b2.png)](https://cta-redirect.hubspot.com/cta/redirect/446206/85b85239-7975-4d29-a173-025ee92064b2)   [![New Call-to-action](https://no-cache.hubspot.com/cta/default/446206/07836beb-227e-4827-a77c-c3db3b993d5d.png)](https://cta-redirect.hubspot.com/cta/redirect/446206/07836beb-227e-4827-a77c-c3db3b993d5d) ## Bob's Mission![bob_mission](https://www.donotcallprotection.com/hs-fs/file-2277003706-jpg/Images/Bob_Photos/bob_mission.jpg?width=268&name=bob_mission.jpg) To help keep you out of trouble with out-of-control DNC & TCPA rules and professional consumer litigants wanting to squeeze every drop of money from your challenged coffers! I also pick up the phone, so you can call my personal line directly at  561-317-3001 with any specific questions. ### Subscribe to Email Updates - Recent - Categories ### Lists by Topic - [B2C Compliance (68)](https://www.donotcallprotection.com/blog/topic/b2c-compliance) - [B2B Compliance (51)](https://www.donotcallprotection.com/blog/topic/b2b-compliance) - [Litigator Scrub (41)](https://www.donotcallprotection.com/blog/topic/litigator-scrub) - [Call Center/Dialer Compliance (33)](https://www.donotcallprotection.com/blog/topic/call-center-dialer-compliance) - [Reassigned Numbers Scrub (25)](https://www.donotcallprotection.com/blog/topic/reassigned-numbers-scrub) - [Ringless Voicemail (18)](https://www.donotcallprotection.com/blog/topic/ringless-voicemail) - [Individual Agent Compliance (10)](https://www.donotcallprotection.com/blog/topic/individual-agent-compliance) - [TCPA Compliant Leads (10)](https://www.donotcallprotection.com/blog/topic/tcpa-compliant-leads) - [Cell Scrub B2B (9)](https://www.donotcallprotection.com/blog/topic/cell-scrub-b2b) - [Number Verification TCPA (8)](https://www.donotcallprotection.com/blog/topic/number-verification-tcpa) - [TCPA Compliant Lead Generators (8)](https://www.donotcallprotection.com/blog/topic/tcpa-compliant-lead-generators) - [Lead Brokers TCPA Compliance (7)](https://www.donotcallprotection.com/blog/topic/lead-brokers-tcpa-compliance) - [Cell Phone Scrub (6)](https://www.donotcallprotection.com/blog/topic/cell-phone-scrub) - [Dialers TCPA Compliance (6)](https://www.donotcallprotection.com/blog/topic/dialers-tcpa-compliance) - [Mobil Verification TCPA (6)](https://www.donotcallprotection.com/blog/topic/mobil-verification-tcpa) - [TCPA Compliance Solutions (5)](https://www.donotcallprotection.com/blog/topic/tcpa-compliance-solutions) - [Avatar TCPA Compliant Dialers (3)](https://www.donotcallprotection.com/blog/topic/avatar-tcpa-compliant-dialers) - [Cell Verification TCPA (3)](https://www.donotcallprotection.com/blog/topic/cell-verification-tcpa) - [Lead Providers Compliance (1)](https://www.donotcallprotection.com/blog/topic/lead-providers-compliance) see all ### About Us Click Below To See How We Help Companies Comply With [Do Not Call Laws \[fa icon="long-arrow-right"\]](https://donotcallprotection-1.hs-sites.com/about-us) ### More Links - [\[fa icon="caret-right"\] Home](https://www.donotcallprotection.com/) - [\[fa icon="caret-right"\] Blog](https://www.donotcallprotection.com/blog) - [\[fa icon="caret-right"\] About Us](https://www.donotcallprotection.com/about-us) - [\[fa icon="caret-right"\] Contact Us](https://www.donotcallprotection.com/about-us/contact-us) ### Contact Us \[fa icon="phone"\]   1-800-800-5002 \[fa icon="home"\]   800 Xanadu Place        Jupiter, FL 33477 [\[fa icon="linkedin-square"\]](http://www.linkedin.com/pub/bob-traylor-bob-donotcallprotection-com/6/11/288) Copyright 2015 | Traylor Communications, LLC \[fa icon="chevron-up"\]