Wouldn’t it be nice if you could get a National Do Not Call List Registration for Free. That lasted forever. And saved you $17,000 a year. And because most of the list is consumer lines, you wouldn't miss em'. And if they were businesses, putting their numbers on the National Registry is a pretty solid indication they're not going to buy anything anyway. And they'll be more inclined to complain to the Consumer Financial Protection Bureau and others.
Cell phones? – heck, you could get rid of those too. They’re not business lines, right? So who needs them. They’re time wasters. And then, predatory attorneys couldn’t hurt you with their class action threats - because you’d have the records to prove it; "We only talk to other businesses. Everyone else is just wasting our time."
Of course, I'm being facetious. DNC compliance is available today. And for you, the business communicator - it’s even better than that. As a B2B caller, you don’t even have to worry about losing lots of numbers from your calling lists like B2C marketers do.
The problem is, almost no B2B's are taking advantage of the free pass the Government is begging you to take advantage of.
Even in the midst of the cell owner "always being right." Even in the center of constant and daily unrelenting call complaints. Even when the government is bending over backwards to offer B2B's a free calling initiative. A FREE DNC scrub.
Incase you didn't know, the government is wanting B2B companies to participate in the piddly little bit of compliance they require. They're not even taking B2B’s out of comission. It’s the private right of actions that are swinging away. Predatory attorneys specializing in cookie cutter legal actions.
And what a slaughter it is. No National Registration for most B2B’s. No cell identification and archiving of any sort. No knowledge of even how to handle a DNC complaint. And it's true, many B2B suits originate by complaints getting stuck at the call center level.
Would you drive a car without a license?
So what makes B2B’s think they can use pre-recorded messaging, robocalls and auto-assisted dialing without identifying, archiving and removing cells - which again, they don't want to call anyway. Cells are consumer agnostic now. It doesn’t matter if it’s a business or consumer owned cell. You can’t call it without express written consent using any type of auto-assisted equipment.
And what if that cell is on the National or State DNC Registries? Then you can’t call it at all. With or without assistance. And what if it’s in the 5 states that don’t allow calling mobile phones at all?
TCPA Lawyers tell me the ONLY time their B2B clients listen to them on compliance issues is when they are in the middle of a lawsuit. And then it’s too late. Even THEN clients are kicking and screaming they are exempt from everything. (Picture don’t worry we’re exempt from everything.)
Who can help B2B's?
Third party compliance Do Not Call solutions service providers can. And they're not going to break the bank. They know it's important to retain most numbers in your calling lists. And do it legally. And they know you want most of this compliance checking and certification stuff int eh background. Out of the way. And available if needed. In the proper timeframe and format to have the best chance of surviving court challenges.
So why is it so tough for business callers to avoid TCPA litigation when rulemakers are bending over backwards to make it easy for them to communicate?
For more information on easy B2B TCPA Compliance strategies and advantages, just call my personal line 561-317-3001 or contact me here - Bob
(For More Articles from Bob on B2B Compliance Challenges and Solutions click here.)