Call centers will lead you to believe Compliance is front and center. Listing requirements of the Do Not Call and TCPA Laws on their website. Detaining legal links to Government call prohibition entities. And that's great. But what remains unclear is exactly who is going to implement these procedures, and if they fail, who is responsible. It's not their fault - As Council won't let centers imply liability, and will be the first to say: Get a Certified Do Not Call Service Provider to handle compliance chores. That's all they do. And they don't make mistakes. [Click Video]
Frankly, Call Centers would rather not have the compliance headache anymore.
The cost is too high. To get dragged into a suit. Clients aren't worth that much. And at the end of the day, it's a shared liability gig anyay. So you might as well grab the bull by the horns and stop trying to pawn this stuff off on them completely.
That's not to say they don't put up a good front.
It's mostly standard practice now to separate Auto Dialing and Manual Calling Procedures. Even hire a consultant to declare systems as one or the other. Call Centers get it. But they're also scared, just like you.
As a Call Center customer, you're better off adding a third party compliance referee.
So when marketing oversteps the latest call prohibition boundaries - Or some nuance of the law is catching on with predatory attorneys, you won't be the last to find out. That can get expensive.
Ultimately, these laws were designed for the company making the money to take responsibility.
And that's you.
For more information on Certified Do Not Call Service Providers, what they do, and how they can contribute to your calling wellbeing (and overall health), call me at 561-317-3001 - or email here - Bob
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