If you want to interact with your cutomers, and be compliant, you're going to have to make sure each department is on board. Sometimes called preference management or customer engagement marketing, compliance throughout the entire enterprise is key to making the customer king. With an enterprise-wide preference center, legal is freed up to allow marketing, sales, and IT to deploy the latest consumer-centric technologies creatively, without fear of running afoul of ever-changing regulations.
This video is for informational purposes. Be sure to consult your own attorney for questions specific to your business.
As we all know, an excited, fully engaged customer spends more money! Reuters recently reported one of our compliance partners is the one best positioned to provide excellent consumer experience. It’s nice to be finally recognized!
Preference management through enterprise-wide compliance is the new frontier. 97 percent of executives say they need to have technology to provide excellent customer experiences, but only 30 percent are actually implementing such strategies. If you don’t, you’ll be left behind.
Unfortunately, compliance is often though of after the fact in these corporate initiatives, dooming them to mediocrity. If you want to add rocket fuel to your customer engagement marketing, start with a solid compliance base and the sky’s the limit. Get all the departments in your company on the same page through a single compliance umbrella and watch your dreams come true! Call me on my direct line to discuss your personal situation at 561-317-3001.
Helpful related Pages: DNC Compliance Consulting - when you need a bit more...