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Call completion rates down 30% with new carrier "Likely Scammer" caller ID.

[fa icon="calendar'] Dec 11, 2017 7:30:00 AM / by Bob Traylor posted in B2C Compliance

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Are the carriers over-suppressing potential bad player calls? Probably. For sure consumer caller ID cell messages like "Telemarketer" from AT&T and "Likely Scam" from Tmobile are cutting down on call completions from marketers by the millions. 

Top members at PACE (Formerly the American Teleservices Association) are quietly exploring ways to help carriers suppress bad actor solicitations more accurately. The ones that route calls all over the world and can't be caught. This includes a scheme to have call compliance service providers work directly with carriers to ensure more on-target suppression. The reason? If such low completion rates continue, this could cripple the telemarketing industry.

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6 Keys to a Successful Reassigned Number Solution.

[fa icon="calendar'] Nov 28, 2017 10:52:21 AM / by Bob Traylor posted in Reassigned Numbers Scrub

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The problem with reassigned number altercations is they're usually combined with other charges like express consent proof, written permissions and where that lead came from in the first place. Tracking the original prospect source has become the #1 issue with TCPA defense attorneys today: "Lead verifications that will hold up in court are like chasing rabbits down a rabbit hole!" they say. And reassigns are right there in the middle.

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How B2B's get caught in TCPA Litigation.

[fa icon="calendar'] Nov 21, 2017 7:30:00 AM / by Bob Traylor posted in B2B Compliance

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You almost can't buy outside leads today as a Business to Business outreach entity. Traditionally, B2B's have casually sold prospects among themselves, eventually losing track of where each came from - if it had proper TCPA compliant language or how many times it had been re-jiggered. This worked pretty well until cell laws became owner agnostic in 2013 and litigation increased, particularly against companies calling other companies.

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I was thinking of doing some B2B Texting... Humm.

[fa icon="calendar'] Nov 14, 2017 7:00:00 AM / by Bob Traylor posted in Call Center/Dialer Compliance

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Unfortunately, texting to cell phones is now considered a cellular call, and treated under the more stringent TCPA interpretations. And B2C attorneys have moved over to the more lucrative and easier B2B prosecutions after the wireless laws changed October 16'th 2013 making them consumer agnostic. The text also leaves a "trail" you can't deny. And any kind of auto-assisted dialing or pre-recorded robocalling to cells is a B2B no-no now too - so texting surely qualifies as that! 

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Dish to finally pay up with TCPA.

[fa icon="calendar'] Nov 7, 2017 7:30:00 AM / by Bob Traylor posted in Call Center/Dialer Compliance

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You may have heard about the Illinois Action registered by the federal government and some states ending in a $280 million dollar civil penalty against Dish Network last June. The amount was decreased from the original $2.1 billion petitioned by Plaintiffs as the court commented, "this is a minuscule fraction of maximum possible penalties and damages." Fast forward to this month in North Carolina Court, and Dish may be on a path to finally pay up.

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How did telemarketers get to be so mean?

[fa icon="calendar'] Oct 24, 2017 8:11:34 AM / by Bob Traylor posted in B2C Compliance

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How did the professional caller go from being a welcome break in the day to making people never want to pick up?

Once upon a time my mother answered the phone to the soothing sounds of a man's deep voice selling magazine subscriptions. She listened intently to the presentation on the importance of staying up with the latest fashions, haircuts and makeup lines. She eagerly bought, feeling great about herself. When I asked her why she took the subscription, she said: "Because I love the sound of his voice." 

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We’re struggling to see the value in Litigant Scrub.

[fa icon="calendar'] Oct 17, 2017 7:30:00 AM / by Bob Traylor posted in Litigator Scrub

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With Litigant Scrub, you won’t know what you’ve missed. The trouble that's been averted. Call prohibition court trips avoided. Almost going out of business from call violation class actions. You can't prove Litigant Scrub works because you can’t prove what what didn't happen. But here’s a hint: Have you been to TCPA court? If so, you’ll probably suffer that nightmare again. And you might want to do something about it proactively.

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Litigant Scrub Works. Even when you think you don't need it.

[fa icon="calendar'] Oct 10, 2017 7:30:00 AM / by Bob Traylor posted in Litigator Scrub

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The call platform provider was smart. By declaring themselves a "Common Carrier" they got around the Telephone Consumer Protection Act, thus avoiding potential litigation - or so they thought. Yes, they were correct in theory, but still had to defend themselves when threatened with call prohibition lawsuits. Still had to pay $50,000 to get out of each winning challenge. What they found, like most companies reaching out over the phone: It's best to get rid of previous TCPA court filers before each campaign.

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When to use a Litigator Scrub for TCPA call protection.

[fa icon="calendar'] Oct 3, 2017 7:30:00 AM / by Bob Traylor posted in Litigator Scrub

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I often wonder when companies call me about eliminating TCPA court filers from their call lists - "Why did you wait so long?" It's not whether businesses are going to be threatened with call violations - but how many times they've been. A B2B small loan magazine publisher tells me most of his advertisers are in call compliance court. A major call platform provider, for the first time, was sued for $2.88 million - the FCC saying, "You're so close to your customer, it's like you're making the calls yourself." Meaning anyone in the call chain is now liable under the new FCC. And this could have sweeping ramifications for previously safe businesses.

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How to Avoid Calling Professional Consumer TCPA Prosecutors: Litigator Scrub.

[fa icon="calendar'] Sep 26, 2017 7:30:00 AM / by Bob Traylor posted in Litigator Scrub

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With the thousands we spend on call lists, you'd think we’d eliminate folks that have already sued under the Telephone Consumer Protection Act. Why? Because these are the people that will most likely sue again. They’re not going to buy anything anyway. And most importantly they will win in court and make life miserable. Oh ya, they are also easily identified and eliminated from call campaign lists!

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Bob's Missionbob_mission

To help keep you out of trouble with out-of-control DNC & TCPA rules and professional consumer litigants wanting to squeeze every drop of money from your challenged coffers!

I also pick up the phone, so you can call my personal line directly at  561-317-3001 with any specific questions.

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