Forget schemes to help penetrate cell phone inventories like ringless voicemail, avatars, and robocalls. Now, solicitors call consumers and merely hang up - hoping the prospect will call back on local caller ID. Claiming the consumer called them, "Ya, that's it. They called me your Honor. My call was never completed."
How important is it to avoid calling folks that have sued previously under the TCPA, Do-Not-Call, FDCPA, FCRA and related CFPB cases? As a marketer reaching out to consumers and other businesses, is Litigator Scrub a must have? - Or should it be relegated to the back
Although business access to the Do-Not-Call registry is up, (over 2,000 paid businesses and 15,000 unpaid), consumer robocall complaints continue to skyrocket. Technology and questionable call creativity continue to take center stage. What's up?
Avatars now talk "over" call recipients with introductions that go on and on. Calling "in response to your request for information" - a lie. Threatening with bold officer-like fundraising voices from scam police associations. On the flip side, Avatars remain one of the most effective technologies for phone solicitors. Too bad the telemarketing industry has overstepped reasonable marketing boundaries once again - leading to robocall express written consent classification of the technology, severely restricting legal use.
TCPA filings increased 17.6% in November over October 2017. About 38% of these plaintiffs have sued more than once under call prohibition statutes. The court's time continues to be clogged by frivolous lawsuits from hungry attorneys looking for a quick buck in the calling arena - culminating in a recent flu shot call suit. Yet record-breaking numbers of illegal robocalls continue unabated. What's up?
With all the recent changes in call outreach methods, we're taking a look at what's available, what might work for your call marketing efforts and the latest feedback from legal.
It can be frustrating for individual and regional office Real Estate agents looking for TCPA call protections. Corporate offices do want compliance coverage for their outsourced agents, but hesitate to commit
Are the carriers over-suppressing potential bad player calls? Probably. For sure consumer caller ID cell messages like "Telemarketer" from AT&T and "Likely Scam" from Tmobile are cutting down on call completions from marketers by the millions.
Top members at PACE (Formerly the American Teleservices Association) are quietly exploring ways to help carriers suppress bad actor solicitations more accurately. The ones that route calls all over the world and can't be caught. This includes a scheme to have call compliance service providers work directly with carriers to ensure more on-target suppression. The reason? If such low completion rates continue, this could cripple the telemarketing industry.
The problem with reassigned number altercations is they're usually combined with other charges like express consent proof, written permissions and where that lead came from in the first place. Tracking the original prospect source has become the #1 issue with TCPA defense attorneys today: "Lead verifications that will hold up in court are like chasing rabbits down a rabbit hole!" they say. And reassigns are right there in the middle.
You almost can't buy outside leads today as a Business to Business outreach entity. Traditionally, B2B's have casually sold prospects among themselves, eventually losing track of where each came from - if it had proper TCPA compliant language or how many times it had been re-jiggered. This worked pretty well until cell laws became owner agnostic in 2013 and litigation increased, particularly against companies calling other companies.