According to the Mobile Marketing Association, mobile marketers should have sufficient systems to identify recycled number changes: "Mobile content programs subscribed to by previous holders of a specific phone number do not continue to be delivered or billed to a subsequent holder of that number when it is reassigned." That means, all of a sudden, you need to find effective ways to verify current owners of your mobile contacts. But even then, if it's not real easy to use, you may not implement the thing at all! [Click Video]
We received a NOTICE OF CLASS ACTION & PROPOSED SETTLEMENT in the mail, with a return address to the AUTO WARRANTY TCPA CLAIMS ADMINISTRATOR. A car warranty company is paying $4.2 million to settle a class because they, “Nonetheless agreed to the settlement to avoid further expense, inconvenience and distraction of burdensome litigation.” [Click Video]
Call centers will lead you to believe Compliance is front and center. Listing requirements of the Do Not Call and TCPA Laws on their website. Detaining legal links to Government call prohibition entities. And that's great. But what remains unclear is exactly who is going to implement these procedures, and if they fail, who is responsible. It's not their fault - As Council won't let centers imply liability, and will be the first to say: Get a Certified Do Not Call Service Provider to handle compliance chores. That's all they do. And they don't make mistakes. [Click Video]
Eternally frustrating to large enterprises that have become targets for smart attorneys looking for easy TCPA pickings: Number Verification before calling or "Reassigned Number Checks" as the FCC calls them. [Click Video]
TCPA prosecutors are racing like highly trained athletes into competition for first attacks on any company calling other businesses. Most unsuspecting targets entirely devoid of Do-Not-Call or Telephone Consumer Protection Act safeguards. Folks that are going to sue you under these call prohibition statutes have done it before. Or they work for somebody that does it for a living. [Click Video]
While you've been building your business, professional consumer Do Not Call and TCPA Litigators have been sharpening their skills. To the point where they're just waiting for you to call. Big catalogue companies, insurance businesses and marketers have a communication problem. Namely - "Do we have a leg to stand on if our customers and prospects give us a hard time about call compliance?" [Click Video]
Business to Business callers continue to end up in court at an alarming rate. And it will probably get worse before it gets better - as they remain the least prepared group to tangle with seasoned predatory FCC TCPA Attorneys. Throw in all the tip-in traps and intentional banks of cell phones designed to lure unsuspecting marketers - along with express written consents that haven't been updated in years. And you've got a wing ding of a profitable party for litigators. [Click Video]
What is the easiest way to get Cell Number Verifications on your consent calls? Permission based calling is still the most effective, but can get pricy if you don't verify (we recommend about once a month) your calling records. Some of the folks you're talking to have been around longer than the reassigned number statutes themselves! But that doesn't mean your safe from consumers, and now businesses, coming back and claiming, "I never gave you permission to call me" or worse, "I just got this number, I'm filing a suit." [Click Video]
A mobile number verification program can accurately check if a number has a new owner based on the last party contact date. These updates focus on TCPA consent and permission calling as a regulatory initiative. But how true are these changed Number Records? Let's take a look. [Click Video]
Bob Talks about the challenge companies face in re-identifying numbers on permission based calls - before calling. And what you as a call center or business can do to help solve this TCPA dilemma.
