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Bob Traylor

My name is Bob Traylor. Myself, along with my industry friends and leaders, write every DNC Blog on this website personally. We’re not here to regurgitate the latest case law, or confuse, obfuscate, and paralyze. We’re here to help you ask the right DNC questions on your road to appropriate call protections. To point you in the right direction for a more trouble-free outreach calling experience.

And go ahead and sign-up to receive these blogs. You’ll find tips, tricks and secrets that will make a difference in your daily compliance initiatives – I guarantee it! - Enjoy!

Recent Posts

7 Essential Cell Scrubbing Secrets for Call Centers.

[fa icon="calendar'] Apr 17, 2018 7:30:00 AM / by Bob Traylor posted in Call Center/Dialer Compliance

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Cell scrubs are all the same, right? As a call center manager, you probably don't give them much thought. Maybe an existing vendor is helping identify and archive your cells as required by the Telephone Consumer Protection Act. Maybe you're not identifying them at all. But take a closer look. Cell scrubbing can be an opportunity to take advantage of critical call prohibition safeguards. 

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Two very different DNC/TCPA call solutions: Number Scrubbing vs Ringless Voicemail.

[fa icon="calendar'] Mar 20, 2018 7:30:00 AM / by Bob Traylor posted in Call Center/Dialer Compliance

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If your call center is going down the Ringless Voicemail path, the theory is your cell calls fall outside the TCPA. The consumer doesn't pay for the call. The call never touches the wireless system. And voicemail is separately regulated as an Enhanced Information System not covered by the TCPA. If you're making standard phone calls, however, you'll need to look at cell scrubbing, DNC list registrations and reassigned number scrubbing for permission-based calls. And don't forget the calling method: Hand Dialing vs Automatic Telephone Dialing Systems.

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FCC close to creating own reassigned number database.

[fa icon="calendar'] Mar 15, 2018 7:30:00 AM / by Bob Traylor posted in Reassigned Numbers Scrub

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That's been the problem with making businesses responsible for consumer cell changes, right? Where the heck do you get that information anyway. Closest we can come are bank fraud detection systems based on direct to carrier relationships. But a national phone list - available to all marketers, much like the National DNC Registry today - that's new. And a no-brainer.

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FCC to address scam and spoof ID calls.

[fa icon="calendar'] Mar 13, 2018 7:30:00 AM / by Bob Traylor posted in Call Center/Dialer Compliance

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On March 23'rd the FCC is holding a joint policy forum on illegal robocalls and private sector solutions to stop them. "Scam robocalls and deceptive spoofing are real threats to American consumers, and they are the number one consumer complaint at the FCC, " says Federal Communications Commission Chairman Ajit Pai in the joint FCC/FTC release.

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New Caller ID Monitor helps increase completion rates.

[fa icon="calendar'] Mar 8, 2018 7:30:00 AM / by Bob Traylor posted in Call Center/Dialer Compliance

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Call completion rates are down substantially since phone carriers started implementing "scam likely" ID procedures last November. As a result, phone marketers can't tell when their ANI's get replaced by the dreaded message - cutting down on successful call completions. Wouldn't it be nice to know your intended caller ID was actually being delivered - thus increasing successful events? Well, now you can. Read on.

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For all you telemarketing compliance do-it-your-selfers: Litigator Scrub.

[fa icon="calendar'] Mar 6, 2018 7:30:00 AM / by Bob Traylor posted in Litigator Scrub

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You like taking on the Telephone Consumer Protection Act by yourself. Downloading the National and State Lists. Finding and archiving pesky cell phones on your own. Keeping track of internal Do-Not-Call lists honoring requests not to be contacted anymore. But there's one thing you can't do on your own: Create a list of individuals most likely to sue your business under these call prohibition laws. The people that have sued before under the TCPA are the most likely to do it again. And you'll probably never see it coming.

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It's no fun to receive calls on the phone anymore. 

[fa icon="calendar'] Feb 8, 2018 10:10:32 AM / by Bob Traylor posted in Call Center/Dialer Compliance

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Forget schemes to help penetrate cell phone inventories like ringless voicemail, avatars, and robocalls. Now, solicitors call consumers and merely hang up - hoping the prospect will call back on local caller ID. Claiming the consumer called them, "Ya, that's it. They called me your Honor. My call was never completed."

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Litigator Scrub: Most Important TCPA Call Compliance Solution today?

[fa icon="calendar'] Jan 30, 2018 7:30:00 AM / by Bob Traylor posted in Litigator Scrub

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How important is it to avoid calling folks that have sued previously under the TCPA, Do-Not-Call, FDCPA, FCRA and related CFPB cases? As a marketer reaching out to consumers and other businesses, is Litigator Scrub a must have? - Or should it be relegated to the back burner. After all, Litigator Scrub is not a legal requirement under the TCPA, right? So how does identifying these previous court filers compare in importance to other call compliance solutions?

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FTC received 4.5 million robocall complaints in 2017 and rising. That's a bunch of angry people!

[fa icon="calendar'] Jan 23, 2018 7:30:00 AM / by Bob Traylor posted in Call Center/Dialer Compliance

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Although business access to the Do-Not-Call registry is up, (over 2,000 paid businesses and 15,000 unpaid), consumer robocall complaints continue to skyrocket. Technology and questionable call creativity continue to take center stage. What's up?

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Misuse of Avatar Calls. Shame on you Telemarketers.

[fa icon="calendar'] Jan 19, 2018 11:00:00 AM / by Bob Traylor posted in Avatar TCPA Compliant Dialers

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Avatars now talk "over" call recipients with introductions that go on and on. Calling "in response to your request for information" - a lie. Threatening with bold officer-like fundraising voices from scam police associations. On the flip side, Avatars remain one of the most effective technologies for phone solicitors. Too bad the telemarketing industry has overstepped reasonable marketing boundaries once again - leading to robocall express written consent classification of the technology, severely restricting legal use.

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Bob's Missionbob_mission

To help keep you out of trouble with out-of-control DNC & TCPA rules and professional consumer litigants wanting to squeeze every drop of money from your challenged coffers!

I also pick up the phone, so you can call my personal line directly at  561-317-3001 with any specific questions.

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