Litigator Scrub has quickly turned out to be one of the most effective DNC TCPA safeguards to help companies stay compliant when calling cells. As the FCC continues to be murky with TCPA interpretations and has neglected to give guidance as these cases end up in court - phone marketers don't want to tangle with legal defenses if at all practicable. An excellent way to do that? Don't call the 90,000 previous professional litigators at all - 40% of whom have prosecuted several times following the laws. [Click Video]
All professional callers know to scrub against the National Do Not Call Registry and State DNC lists. To identify and archive cell numbers before calling. (It’s the first question the CFPB, State AG’s, FTC, FCC and predatory attorneys are going to ask.) And we get the importance of vetting our method of calling depending on the number classifications involved.
We continue our interview with Early Warning TCPA Reassigned Number Verification expert Hal Granoff. Click here for Part 1.
Wireless Authentication expert Hal Granoff of Early Warning talks about the history of Mobile Number Verification solutions for business. Why it's a good idea for companies to check for "recycled" numbers before permission calls - and what the FCC's recent demand to "use a third-party reassigned number database to check before calling" means to permission-based marketers.
It’s not easy being a political call center lately, especially after the FCC's 2012 Political Call Enforcement Advisory not to call cells. And you’re used to sub-penny voicebroadcasting budgets – and count on that for your rate structure. But political candidates have two questions for you this season: 1. Are your calls compliant? 2. How much do your calling campaigns cost? Ringless Voicemail prices have come down lately, and just might fit the bill on both counts – keeping you and your candidates happy – while getting some serious cell inventory penetration and lots of callbacks.
Everything’s coming up cells, and the latest phone data backs that up. 40% of the population claims to have a cell as their primary form of communication. When consumers call me to complain of abusive robocall or relentless marketing techniques, the first question is always: “Do you have a landline or cell?” If it’s a landline, I’m the bearer of bad news. Nobody cares who calls them. Even if they're on a National or State Registry. All the court money is in class action cell suits now.
You are probably familiar with the pioneering uses of Direct-To-Voicemail or “Ringless Voicemail” applications for debt collectors, student loan servicers, for-profit colleges and health care providers. Perfect marketing scenarios with an ongoing need to communicate, and an existing relationship. But how about timeshare resales – when it’s time to sell that unit after the buyer sobers up and realizes what they've done. A straight to voicemail message without ringing the phone can go a long way. Or the travel contest call – it’s a lot easier to get to a winner when you're not interrupting them. And when they call you back, they’re much less likely to complain to the Consumer Financial Protection Bureau!
How many clients do you lose by saying, “We don’t do compliance” to your new or existing customers? Or, “Our customers are on their own when it comes to TCPA protections.” Or worse, “We’ve never had a DNC or TCPA issue.” And your clients should be confused! Even TCPA Lawyers don't know of any more DNC TCPA clarifications coming after the June 10th 2015 Declaratory Ruling cell update. And those rulings seem to be based on the atrocious non-compliant “bad actors” actions – so what’s a law-abiding call center to do?
“I already know I’m out of compliance, so why bother?” Judges hate that. Most TCPA trials have one thing in common: The magistrate asking, “Can you show me any intent at all to comply with the call prohibitions.” A good start? Archiving and saving those cell records. Even if you're messing up on the critical method of calling. “My broker said he had this stuff handled,” is also not going to go well with zero intention to comply. You never even looked into registering with any National or State DNC lists. And we’re not even talking about the more advanced, “You’re responsible for reassigned numbers” on your permission based calls!"
The biggest problem with Ringless Voicemail isn’t price. And I like a deal as well as the next guy. But if you spend hours trying to get the thing to work, any price concessions don't mean diddly. It's not breakdowns. Because you only get charged for certified deliveries, and everything else is free. And ringless doesn’t upset people like voicebroadcasting - So if you try to get through to somebody and don’t, they’ll never even know. Not a problem.
